Intuitive, reliable, quality software products that address complex issues and provide a dramatic improvement in performance and user experience are difficult to create. Such products cannot be made overnight. Crafting elegant software that delivers against a complex set of performance requirements starts with individuals who can determine what is necessary to satisfy the needs of the product. They must ask, what are all the available options to complete the tasks? What is efficient, elegant, lightweight and supportable? They commit to delivering a sustainable, stable and useful product, even if it means starting over from scratch.
Individuals who bring experience and motivation to the creative task design remarkable solutions. When put into small teams with complementary skills, they create the products of magnitude we seek. With the right people, the solutions appear naturally.